Shortly after it was founded in August 1998, the Cuss Control
Academy began receiving national attention. The media coverage increased
dramatically following the April 2000 publication of Jim O'Connor's
book, CUSS CONTROL, The Complete Book on How to Curb Your Cursing.
May 2003, O'Connor had appeared on more the 85 TV shows, including
Oprah, the View, the Early Show (CBS), World News Tonight (ABC),
CBS Evening News, CNN, and The O'Reilly Factor. He has been
featured in more than 450 newspapers and magazines, and interviewed
on nearly 600 radio stations in seven countries!
are some comments on O'Connor's program from members of the media.
Additional comments generated by his book can be found by going
to CUSS CONTROL: THE BOOK.
"For those needing
to break the expletive habit, James O'Connor has created the Cuss
Control Academy, a kind of bleepers anonymous. He advises that cursing
ruins your image."
-- Editorial, New York Times
"I swear, and it's the one thing that I really don't like about
myself. In a recent survey, 89 percent of the people said swearing
is an issue with them. Jim O'Connor runs the Cuss Control Academy,
which teaches people how to stop swearing. I agree that swearing
is terrible, and I'm going to quit."
-- Oprah Winfrey, the Oprah Winfrey Show
"From the schoolyard to the workplace, the
casual common and public use of swearing has reached what many people
consider to be shocking heights. 'It's not just the words, it's
the attitude behind the words,' says Jim O'Connor. 'We just keep
getting more hostile, more aggressive, more abrasive and more belligerent.'"
--Christopher Noxon, The Los Angeles Times
found myself cursing in front of people I don't know and then worrying
about whether or not they were offended for the rest of the conversation.
I scheduled an appointment with Jim O'Connor of the Cuss Control
Academy...Fellow student Jonathan Rix says O'Connor's school changed
-- Joel Stein, Time Magazine
people don't realize how much and how easily they curse, says O'Connor.
Without thinking about it, they swear at their computers and while
waiting in slow lines...Soon it becomes a bad habit."
-- The National Enquirer
O'Connor preaches the curse-less gospel at his Cuss Control Academy
to everyone from tax accountants to juvenile delinquents. People
are surprisingly receptive. Even high-schoolers have given him standing
-- Abraham McLaughlin,
the Christian Science Monitor
O'Connor is not out to eliminate swearing. He simply advocates more
controlled public behavior."
-- Meera Soma, Crain's Chicago Business
"Professor Timothy Jay is finding people are
now swearing more than ever. He has written about it, and says women
are swearing more in public, kids are swearing more in school, they
are saying worse swear words than ever before, and they are swearing
earlier than they ever have. Most parents have fought and lost the
battle that Jim O'Connor is taking on."
--Richard Schlessinger, CBS Evening
O'Connor's no-cuss academy helps students and professionals clean
up their discourse. Swearing is not only bad manners, he says, it's
poor communication that shows a lack of imagination and a limited
-- Kim Asch, Washington Times
in case you someday have to move back in with your parents, you
might want to call James V. O'Connor, president of the Cuss Control
Academy. We at Maxim agree that casual swearing is bad, mainly because
the overuse of swear words blunts the impact when you really want
to let loose."
-- Maxim Magazine
Cuss Control Academy is a great idea, because swearing is a serious
subject. It's a heck of a program."
Jose Sanders, WLS-TV , Chicago
"I've been a reporter for more than 25 years. I've covered everything,
but this is original. O'Connor has something here."
-- Casey Banas, Chicago Tribune
"Swear words are not just harmless colloquial
expressions of a free and modern society, says O'Connor, who has
made national headlines with his campaign to curb public swearing.
The crusade against public swearing is about the good of society."
--Ovetta Sampson, Knight Ridder newspapers
wish O'Connor luck. He is launching his crusade in what might be
the golden age of profanity. Most of the language taboos have crumbled
from television, radio and movies."
-- Joe Blundo, The Columbus Dispatch
"Our society is conditioned for instant gratification,
perfection. O'Connor says that if we don't get perfection, if something
breaks or doesn't go our way, we complain, whine and swear about
it. He says employers want workers who are upbeat, can deal with
daily aggravations, and confront problems with an I-can-fix-it attitude."
--Rebecca Bovenmyer, Smart Workplace Practices
says too many people have developed lazy language habits that replace
simple but meaningful words. It's not his intention to wipe out
swearing, but to help people find less objectionable words and phrases
and deal with their daily annoyances."
-- Rich Davis, Evansville Courier
acknowledges that swearing can help vent anger or be used for comedic
effect, but its overuse becomes tiresome. He says chronic cursers
might be intelligent and possess noble traits, but their rough language
can mask their positive attributes."
-- San Bernardino County Sun
on your Cuss Control project. Feel free to use my name as supporting
your efforts 100 percent."
-- Steve Allen, entertainer
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